designed by me.
A Inbound and Outbound Model for an aligned sales and marketing team , ABM for nurturing
Why this works:
1. It’s your engine for your business - automated with humans
Within this model, I have been a full-stack sales person (taking on the roles of SDR, sales rep and AE within the traditional sales approach) responsible for the full sales process as part of the outbound engine and a marketer responsible for setting up ad campaigns, writing blog posts, building the landing pages, setting up the nurturing workflows as part of the inbound engine.