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Welcome!

I'm Pua Sze Yuen

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7+ years of experience working with high-growth and early stage SaaS startups, big brands and agencies in Los Angeles, Kuala Lumpur and Helsinki.

🚀Products Launched & Marketed:

Microsoft Universal Windows Platform integration with callstats.io -
Integration Steps
Press Release
callstats.io integration sample

React & Share for the city of Helsinki -
Press Release

Customer Stories
Moomin



🎓 Graduated from Chapman University in California in 2013. 7+ years global marketing experience.

🚀Worked with NBCUniversal, Meltwater, callstats.io. Driven by growth.

🌎 I’ve worked in Los Angeles, Orange County, Kuala Lumpur, Helsinki and Singapore.

I enjoy working with global-minded teams.
I am a B2B SaaS marketer and experienced digital strategist interested in software, technology, food, travel, wellness and tennis.
Experienced in both remote and office work. I take a human-centered approach in my work.

🖥️ Understand SaaS environments very well.
Like creating when I can and being data-driven.
Skilled in marketing automation systems, HTML, CSS, product development process.

😃 Accomplishments:
- Founders’ Scholarship Recipient at Chapman University
- Led team of 5 to build a Union-focused community for all students at Chapman through events, online and offline marketing - successfully organized Jeopardy! Chapman edition - twice!
- Increased social media and brand engagement for international brands such as the Marriott, Blue C Sushi, Purina
- Exceeded sales quota by over 100%  for Meltwater - focused on SMEs & Enterprises
- Built a sales and marketing automation system with Zapier, Hubspot & Pipedrive to improve sales productivity and efficiency at callstats.io
- Oversaw demand generation programs and reduced cost per lead by 40% and improve quality of leads with lead scoring model at callstats.io
- Launched 8 new features and products, including an AI-driven dashboard in 2018
-Managed and executed marketing strategy (case studies, blog, video, ebook, PPC, social media, Capterra) and drove 50% of new leads for Gruveo


INBOUND & OUTBOUND MARKETING

Grow your sales outreach and create greater marketing velocity. Help customers find you easily. Deliver experiences with content that matters to your customers through content marketing, search engine optimization and social media.


CONTENT STRATEGY DEVELOPMENT

Focus your content creation and development strategy centered around the 5Ws1Hs of your service or product.


Account based MARKETING

Deliver sales-ready (request a demo, asking for a call) leads only to your sales team. Nurture the rest of your MQLs with ABM and automation from the content and case studies you have from your inbound strategy.


DIGITAL STRATEGY

Demand and lead generation? Brand awareness? Trying to understand how to run a paid campaign? Build your strategy with data.


PRODUCT MARKETING

Bringing a product to market? Drive product demand and adoption with high-quality positioning, value proposition that resonates and messaging that drives results.


CONVERSION OPTIMIZATION

I can work with you to build lead generation campaigns and funnel conversion programs, tracking and measuring the results and optimizing as needed.

Want to talk marketing and growth?
I’m all ears.

hello@puasze.com
will reply in 24-48 hours

© Pua Sze Yuen.