At callstats.io, I planned and launched several product features and updates at callstats.io, driving over a 50% increase in adoption and demand in the GTM team.
I also collaborated with industry experts to create several whitepapers and landing pages on leveraging AI to enhance WebRTC performance. In addition, I managed our website, social media and email marketing campaigns using Hubspot, Google Ads, Meta Ads, designed visuals, wrote content, and developed comprehensive launch plans and strategies.
Key product updates include:
Slice & Dice
Smart Connectivity Test
Home: Brand New Homepage for callstats.io
Introducing AI-powered Analytics
Unveiling callstats.io Optimize: AI for WebRTC
Case Study:
How Jitsi moved their focus from bug squashing to scaling with the help of callstats.io
callstats.io was acquired by 8x8 and subsequently Spearline.
During my time at ADA, I developed and led the go-to-market (GTM) strategy for ADA's WhatsApp Business Platform.
This was a new solution offering by Customer Engagement Solutions in APAC. We did this through a mix of events, SEO, demand generation campaigns on Meta (Instagram & Facebook), Google Ads, GDM , a hackathon and email marketing.
Reporting to the Head of Business Messaging, I gathered customer and market insights to inform the product roadmap and strategy with the product team and conducted sales enablement training sessions for our Global Connector Module.
Achievements:
-Led the launch of ADA’s WhatsApp Business Platform - WhatsApp Chatbots to transform CX in APAC, contributing to revenue growth in one year
-Secured media coverage in Yahoo Finance, The Fast Mode, Marketing Interactive and more
-Produced, planned and designed offline events in Indonesia & Malaysia - "Integrating ADA's WhatsApp Business Platform & Marketing Solutions for Better Business Outcomes" which influenced new revenue growth as it facilitated customer retention and renewals and accelerated up-sell and cross-sell opportunities
Links:
ADA Introduces WhatsApp Business Platform to Transform CX for Medium and Large Businesses in APAC
Product Page - WhatsApp Business Platform
Video
Yahoo Finance
Led the launch of a Business Messaging Hackathon
Pain Point:
Lengthy process for customer to integrate their product with callstats.io as it required engineering resources , which impacted the volume of qualified leads and adoption rate of callstats.io. We needed to reduce the time to value for customers.
Solution:
We built a brand new demo of our product that has data from real conferences so customers can easily try out callstats.io and perform a test conference in real-time without integrating with their SDK.
Key Insight:
Small improvements to your UX can go a long way towards increasing qualified leads, removing friction and reducing time to value.
Created and designed a whitepaper on How Artificial Intelligence Improves WebRTC Performance
Built an AI-powered WhatsApp chatbot which was integrated with ChatGPT in Malaysia, Indonesia, Singapore, Sri Lanka & Bangladesh at ADA’s 5th Anniversary Celebration with the team.
See live demo here.
Collaborated with leadership to lead the transformation of the Venuerific platform — adapting to Google's evolving AI search, discovery, and agentic landscape to drive product innovation and deliver stronger digital visibility and revenue growth for clients and partners, delivering 20M+ search impressions in 12 months, improving AI visibility score, and driving client and partner revenue growth.
Skills & Expertise
SXO, GEO, AEO
